InterCHARM is the largest event in the perfumery and cosmetics market of Russia and Eastern Europe, which comprises all sectors of the beauty industry and perfumery and cosmetics market segments.

For almost two decades the exhibition serves as a highly efficient business platform for Russian and CIS professionals and also as a gateway for foreign companies wishing to introduce their products and services in the emerging markets. The combination of shows, contests, business and training programs make the exhibition an indispensible event for all industry experts.

For a whole generation of beauty industry experts this exhibition became an important milestone in the development of beauty businesses. According to our survey, 70% of respondents have been to the exhibition before and 83% say its effectiveness is either high or very high.

One irrefutable proof of InterCHARM’s benefits is the fact that as many as 80% of all contracts of the Russian perfumery and cosmetics industry are concluded at this exhibition. InterCHARM is not only a venue where Russian beauty companies can communicate with their foreign partners but it is also a meeting place for the western market leaders.

Today the exhibition area of over 18 000 square meters hosts the exhibits and stands of more than 800 participants from nearly 30 countries across the world. Among them there are global leading manufacturers and most prominent professionals in the perfumery and cosmetics industry.

Annually, InterCHARM highlights the most recent trends, some of which have nonetheless already become popular, as well as the fastest growing market sectors. The most important innovations and new brands of the industry are usually first introduced in InterCHARM‘s exhibitors stands.

The exhibition is organized and developed by Reed Exhibitions to enable both the participants and visitors to find new business opportunities. Reed Exhibitions is the world’s leader in the organization of businessevents. Annually, its team organizes 470 exhibitions in 37 countries across the world. Over 2,700 team members work in 35 offices all over the world, arranging exhibitions for 44 industries. The Reed Exhibitions unique network of international sales offices in 65 countries provides support to exhibitors on export markets.

Traditionally InterCHARM is held in the Crocus Expo exhibition center, Russia’s largest exhibition venue. Recently, Crocus Expo expanded its infrastructure by opening of a new metro station Myakinino (on the Arbatsko-Pokrovskaya line) next to the exhibition complex. Now participants and guests of the exhibitions can get there anytime just for 30-40 minutes from the city center.

 

Show sectors:

 

• Perfumery & Cosmetics
• Beauty Salon & Institute
• SPA
• Nail Service
• Hairdressing
• Noveltis Gallery
• Innovative and niche products
• Salon of Fashion Accessories
• The zone of package manufacturers and suppliers
• The zone of manufacturers of raw materials and ingredients
• BIO Organic and natural products
• National Pavilions
• Farma+Beauty